Alexandra Snape-Rogers is the COO of the Newark Alliance. A seasoned business operations and strategy professional, she brings experience spanning agency, tech, and entrepreneurship to the Alliance, focusing on driving operational excellence and supporting small businesses in Newark.

Previously, Alex led operations, strategy, and data at Begin Learning, an award-winning early learning scale-up. Alex also founded a consultancy, “Lively Star” focused on accelerating social entrepreneurs, creating rapid strategic and operational programs, and supporting go-to-market. Her skillset was honed at Amazon and Audible and, in the earliest years of her career, focused on PR and integrated marketing strategy at Ketchum and Code + Theory. Throughout her career, Alex has mentored and coached startups and small businesses on everything from investor pitch decks to scaling via operations. Curiosity and coaching are the hallmarks of her career.

Alex is a graduate of the University of Wisconsin-Madison, where she studied journalism as an undergraduate and earned a master’s degree in quantitative social science research, focusing on political communication, consumer psychology, and conscious capitalism.