Kristina Koonce serves as the Associate Director of Brand & Integrated Marketing at Newark Alliance, where she leads the development and execution of integrated marketing strategies and brand campaigns that amplify Newark’s narrative and mission. Kristina oversees cross-platform storytelling, visual identity, audience engagement, and partnership alignment to connect residents, visitors, and businesses with the Alliance’s programs and impact.

With over 10 years of experience in digital and traditional communications, she specializes in creating engaging and informative content across multiple platforms. Her passion for content creation as an effective and compassionate means of communication developed during her pursuit of dual degrees in Media Studies and Psychology at Temple University.

After graduating, Kristina further explored her interests in writing and video production through various roles, including as a production assistant for multi-media studios and as a digital media specialist in the education sector. This experience allowed her to blend her love for visual communication with her dedication to enhancing brand and community awareness.

As a Newark native, Kristina is deeply committed to supporting and celebrating community growth through effective communication strategies and initiatives.