Peter Chapman is the Marketing Associate at Newark Alliance, where he leads and supports a variety of strategic initiatives designed to uplift small businesses, strengthen community engagement, and enhance the city’s brand identity. His work spans digital campaigns, graphic design, social media, and event promotion—all grounded in storytelling that reflects Newark’s diversity and vibrancy.

Prior to joining Newark Alliance, Peter spent four years with the Newark Downtown District, contributing to branding, community partnerships, and public-facing campaigns. With a background in graphic design, event planning, and community outreach, Peter has collaborated with local businesses, nonprofit organizations, and artists to deliver projects that inspire pride and participation across the city.

Born and raised in Newark, Peter is deeply committed to supporting his hometown. His work has directly impacted dozens of local entrepreneurs, creatives, and small businesses through curated events, branding support, and platforms that amplify underrepresented voices. He brings a creative lens and people-centered approach to every project.

Peter holds a Bachelor’s degree in Graphic Design with a minor in Marketing from Rutgers University–Newark. Outside of work, he is a musician, artist, and chef who enjoys exploring new forms of storytelling—and one day hopes to open a creative studio that blends all three passions.